Today’s topic is….drumroll please…… Social Media! Why is it so important to businesses ..especially small business? I am very fortunate to have a fabulous company No Time For Social (www.notimeforsocial.com) running our social media. The founder and head of the company, Bill Combes is smart, engaging and works his tail off for all of his clients.
I never realized how important social media was until No Time For Social started helping us. What they have done is they have helped Fairytale Wishes form a relationship an ongoing relationship with our customers that is relevant and engaging and fun. It has helped keep Fairytale Wishes at “top of mind” status for parents/grandparents/caregivers and when they need our products—we are right there!
I can highly recommend Bill and his No Time For Social team for all of your business’s Social Marketing needs—because I have seen a difference in my business since using them and I know all of their clients can say the same.
They are offering a special discount for new clients. Read my interview with Bill and sign up!
- What is “No Time for Social”?
We are a social media management company for small to medium sized businesses. Small to medium sized businesses are in a tough position when it comes to social. They can hire someone to keep up with their social presence (expensive), try to do it themselves or have someone in the office take care of it (risky if you are not dedicated and don’t have the time to keep up with all the changes), or hire a company to take care of it for you at a very reasonable price. It’s like getting a new team member at 1/3 of the price! We do one thing and one thing well – social media.
- Why is social media so important for a business?
The way that we communicate with customers has fundamentally changed. Businesses must be on social platforms because that is where their customers are. To me, social is the new web.
In 1998 if you did not have a webpage, you were beginning to fall behind your competitors. In 2014 if you are not on social platforms, you are most definitely falling behind your competition. There are literally hundreds of studies that have been done that point toward social being a very important part of almost every business today and growing.
- Are different social media outlets more effective for certain types of businesses?
Right now, Facebook seems to be dominating for most businesses selling anything. Some B2B (business to business) entities are finding more success using LinkedIn. Google+ and Twitter are also valuable brands that need to be looked at. For restaurants - Yelp and Foursquare. We’re also watching Instagram and Pinterest as potential platforms for our clients.
- Do you think social media has the power to scale up a business to the next revenue level? Why?
Absolutely. You have many more opportunities for your company name, product or service to be talked about on social media than we have ever seen. Companies that produce the right content and mix of content on their networks will keep people coming back for more. And the advertising platforms are cost effective with a much better way to target your audience. I’ve heard of some companies moving their entire advertising budget to social media. Based on what I have read in various published studies, 10-40% of marketing dollars spent are now being spent on social and that number is sure to become higher over the next 2-3 years. If you run a business and have a $0 Facebook advertising budget, you are missing out.
- How is NTFS different from other social media companies? What sets you apart?
Social media management as a standalone business is a rather new business model. We have seen a few standalone companies doing what we do which is specifically managing social media. Where you begin to see differentiation is with advertising agencies that sell traditional media and Google AdWords moving into social media management as a segment of their business.
The challenge for those companies is twofold:
1. Can they execute with so many other distractions and business segments to run.
2. They are used to charging a premium. What we have seen is a premium price ($2,000 to $5,000 a month) being charged for fewer services than a company like NTFS can provide. We feel like as a stand along social media management company, we can provide the best value for the price.
- Do you have any great stories to tell about the success of any of your clients?
We’ve been successful at driving business to all of our clients but a few of the big successes have been: Acculynx (software) – likes increased from 1,600 to almost 4,000 and increased sales, Copperstone Inn (B&B) – increased sales of open room dates and increase likes, Lingo Interactive (video language learning) – recent launch increased likes from 100 to 750, and last but not least, Fairytale Wishes – increased likes and fan engagement . A combination of us posting with an enhanced social media advertising budget has been the best mix so far. We manage thousands in Facebook ads every month for our clients.
- Are there any new social media outlets that you think are going to have “breakthrough” power?
As mentioned earlier, we are watching several. I think more segmented social platforms that integrate with other platforms like Facebook are happening and will be relevant. Sites like Nextdoor, Circle, Quora, Vowch…there are probably 50 that are just waiting for funding or some type of press to get things moving.
- Do you have any great offers for new clients?
We have three tiers of services that you can find on our site www.notimeforsocial.com . We’re offering the first 10 companies that contact us from your blog post an upgrade to the 2nd tier level service for the 1st tier price or 3rd tier level service for the 2nd tier price. We will also charge a flat $500 set up fee. It’s about a $2500 - $4000 savings for a year depending on the package.
If you have any questions for Bill and would like to contact him: email him at firstname.lastname@example.org or call him at 512-721-0333.